Milwaukee—With the help of Marquette University Men’s Basketball player David Joplin, the RISE Drug Free MKE coalition is encouraging teens and adults to set clear boundaries around their substance use. For teens and young adults, that means setting boundaries so that they do not drink, vape, or consume other drugs—all of which will enable them to focus on achieving their dreams. For adults ages 21 and up, that means setting healthy limits around substance use—including living substance free—so that they can thrive personally, in their careers, and in their relationships.
The RISE Drug Free MKE coalition and Community Advocates Public Policy Institute, in partnership with Altius Sports Partners, have created a multimedia campaign with Joplin to reinforce this message. The campaign’s video was shot by Milwaukee-based Front Room Studios in October.
In the video, Joplin explains how he is able to focus on school, his basketball career, and his aspirations because he draws very clear boundaries around substance use. “Sometimes winning means not taking every shot I’m given,” he says.
The 30-second video will be played at all MU Men’s Basketball games played at home during the 2024-2025 season.
“As someone from Milwaukee, I have a special passion and understanding for the importance of having role models who show you a better path,” Joplin said. “Partnering with Community Advocates on this project will continue to inspire youth to see the strength in living drug- and alcohol-free and show them that success starts with the choices we make every day.”
The RISE Drug Free MKE coalition’s website includes information and shareables on how to set clear boundaries around alcohol, marijuana, commercial tobacco, vaping, and medication misuse. The coalition encourages youth and adults to get involved in activities that don’t involve substances; to surround themselves with friends who support their boundaries; and to see boundaries as a way to help them to achieve their dreams.
“We hope that more youth and young adults will follow David’s example and set clear boundaries around substance use,” said Hannah Lepper, CA-PPI’s Training and Technical Assistance Manager. “David has decided to make academics, basketball, and supportive friendships his priority so that he can be successful. We’re cheering him on as he achieves his dreams.”
The RISE Drug Free MKE coalition’s mission is to raise awareness of substance (mis)use, and, through inclusive education, to elevate our entire community, from our youth to our elders, out of the harms caused by substance (mis)use. The coalition is organized by Community Advocates Public Policy Institute. Learn more at risedrugfreemke.org.
