The names and packaging designs may be shocking and outrageous at first, but that’s the point.
Naughty Bags, the new line of condoms distributed by Diverse & Resilient, are intended to appeal to young people who perhaps don’t feel comfortable obtaining and using condoms in traditional, dull, clinical wrapping. They’ve got humorous names—like “Papa Stopper,” “Ham Holster,” “Surge Protector,” and “Pork Parka”—as well as comical graphics.
The ten new condoms—which can be obtained free of charge—are a brainchild of local ad agency Cramer-Krasselt, which held focus groups to determine which graphics and messaging would best reach at-risk urban youth. The new designs, plus an animation resembling a video game, launched earlier this month.
“The designs are really colorful and unique,” said Matthew Lewis, program coordinator of Diverse & Resilient’s 414All initiative, a condom campaign aimed at reducing sexually transmitted infection and teen pregnancy rates in Milwaukee. “The remove the stigma of using condoms among our targeted audience.”
But the condoms’ design is only one innovative part of the campaign. Diverse & Resilient is distributing them in two barber shops—Gee’s Clippers (2200 N. Dr. Martin Luther King Drive) and Dep’s Hall of Fades (2700 W. Lisbon Ave.)—and in cleverly disguised dispensers that look like newspaper stands at two community centers. (You’ll have to check out the website to discover the locations.) They’re also available at Diverse & Resilient, 2439 N. Holton Street.
Lewis said they’re already getting a great response from young adults who are intrigued by the new designs and ease of access.
As 17-year-old Nyrie Raymond told a WISN reporter, “People will laugh at it and they’ll try to get one so they can show people and tell people about it.”
(Diverse & Resilient is a Community Advocates/Stay Strong Milwaukee grantee for its work on preventing substance abuse.)